Toyota will debut an all-new U.S.-designed sedan at the 2012 New York International Auto Show. This global premiere will take place in the Galleria room within the Jacob Javits Center at 10:30 a.m. EDT on April 5, 2012.

The sedan’s exciting new design features an elegant yet athletic look.

Media and the public will have the opportunity to participate in a live-streaming video chat with the designers of the new sedan by submitting questions via Twitter and Facebook with the #ToyotaDesign hashtag. The Toyota Design Live chat is scheduled for 2 p.m. EDT on April 5, 2012 and hosted onhttp://www.facebook.com/toyota. 

New Product Helps Customers Lease Smarter and Take Control

When it comes to vehicle leasing, consumers may have questions about their financial responsibility for items such as dings, dents, scratches, and missing parts or equipment at the time of vehicle return. To provide added assurance and to enhance the lease experience for its customers, Toyota Financial Services (TFS) and Lexus Financial Services (LFS) is excited to announce the launch of the Excess Wear & Use (EWU) Protection Plan, the newest product to join the TFS/LFS portfolio.

“We developed EWU in collaboration with dealers and industry advisors with the consumer experience top-of-mind,” said Mike Groff, TFS/LFS Group Vice President of Sales, Marketing and Product Development. “We want to help our customers avoid unexpected charges when they return their vehicle at lease-end and provide a hassle-free, customer-friendly claims process. We kept things simple and packaged high-value benefits and features into one comprehensive plan for Toyota dealers and one plan for Lexus dealers. And, I’m also proud to say that our EWU product is 100% built and backed by the strength of TFS.”

EWU is a protection plan offered to TFS/LFS lease customers that waives “excess wear and use” charges they would otherwise be responsible for paying at the end of their lease term. In addition, EWU simplifies the claims process with no claims forms to submit, no deductibles to pay and no reimbursements to request. EWU covers items that are beyond normal wear and tear, up to specified limits, including:

• Interior cuts, burns or stains
• Damage to tires, rims or hubcaps
• Broken or scratched windshield, window, mirrors or lights
• Damaged bumpers, body dents, dings or scratches
• Missing parts or equipment

'The Game of Life with Prius c' Leverages Classic Board Game Imagery to Introduce the Newest Member of the Prius Family

Toyota, along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

Targeting city-dwelling millennials, the fully integrated campaign leverages a partnership with Hasbro and utilizes The Game Of LIFE across multiple mediums. The campaign embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game. “The Game of LIFE with Prius c” also takes into consideration that young professional millennials shop and make purchase decisions very differently than other generations of car buyers. Thus, the campaign offers visual tools and easy ways to share digestible information and collect opinions.